Local SEO Checklist for Swiss Businesses

Your site must load in under 3 seconds on mobile. Google prioritises mobile-first indexing.

Every page needs a unique title (< 60 characters) and a targeted meta description (< 160 characters) including your locality.

Implement LocalBusiness JSON-LD markup with your address, hours, and contact details to enhance your search presence.

Complete every field: primary category, description, professional photos, exact hours, and service area.

Your name, address, and phone number must be identical across all directories: local.ch, search.ch, Yellow Pages, and industry-specific listings.

Establish a systematic process to request Google reviews after each service. Respond to every review with professionalism.

Create dedicated pages for each service in every locality you serve. Avoid duplicate content — each page must provide unique value.

Publish content that answers your local clients' frequent questions. This reinforces your strategic positioning and visibility.

Collaborate with local associations, chambers of commerce, and regional partners for relevant, geographically targeted links.