AI and automation where they add value
We integrate AI and automation when they can genuinely simplify a process, save time or improve the customer experience.
Strategic Positioning Websites & AI Systems
Based in Lausanne · Serving Switzerland and Europe
Strategic website design in Lausanne for businesses and entrepreneurs
We design websites and structured digital systems to attract clients, improve your visibility, and support your growth.
Start with a free digital assessment
Receive a personalised report with practical recommendations to better understand your digital priorities and identify key opportunities for improvement.
Get my free assessment →Already have a project in mind?
Let's discuss your business, goals and needs to identify the most appropriate next step.
Book a consultation →Explore our demonstrations
Explore examples of websites and digital solutions designed to address the practical needs of service businesses.
View demonstrations →- Assessment in about 3 minutes
- Personalised report
- No obligation
- Built for Swiss businesses
- Strategic Websites
- AI Automation
- Digital Systems
- Workflow Optimisation
- Business Growth
- Based in Lausanne
- Switzerland & Europe
- Reply within 24–48h
- Trilingual FR / EN / DE
Why Allycias
Why businesses choose Allycias Digital Studio
Mobile-first Websites
Designed for the way customers actually browse today.
Google-ready Foundation
SEO structure, metadata and performance built from day one.
Personalised Digital Growth Assessment™
Receive tailored recommendations before committing to a project.
Swiss-based
Serving businesses from Lausanne and across Switzerland.
Future-ready
Designed to scale with your business.
Want to know where your business stands?
Take the Digital Growth AssessmentReport preview
See how your business compares
Example scorecard
Illustrative| Dimension | Score |
|---|---|
| First Impression | 72 |
| Google Readiness | 81 |
| AI Readiness | 45 |
| Client Conversion | 58 |
Your business could receive a personalised report like this in about 3 minutes.
Get Your Free Digital Growth AssessmentThe framework
Allycias Digital Growth Assessment™
Every website is evaluated across eight dimensions. You receive a score for each one, plus practical recommendations ranked by impact.
First Impression
Visitors decide whether to stay or leave within seconds.
Client Conversion
Traffic only creates value when it turns into real enquiries.
Mobile Experience
Most of your clients discover your website on a phone.
Local Visibility
Being found in your region determines the quality of enquiries.
Google Readiness
Structure, metadata and performance decide how you rank.
AI Readiness
AI engines and assistants need to understand what you offer.
Operational Efficiency
Automating repetitive tasks frees up billable time.
Growth Potential
Your digital structure should scale as your business grows.
Want to know where your business stands?
Take the Digital Growth AssessmentWhere it breaks
Does this sound familiar?
A website that exists, but doesn't convert.
→ A clear structure that guides every visitor toward action.
Scattered tools that slow you down every day.
→ A seamless digital ecosystem built around how you actually work.
An online presence that doesn't reflect the quality of your work.
→ A professional, coherent image that inspires trust from the first glance.
Why Your Website Isn't Generating Results
Many businesses have a website, but their website lacks a clear structure, a defined conversion process, and proper search engine visibility, which limits lead generation and growth.
Digital architecture
From search engine to qualified lead
SEO Visibility
Google search
First impression
Clear homepage
Structure
Guided journey
Conversion
CTA & form
Qualified lead
Inbound contact
SEO Visibility
Google search
First impression
Clear homepage
Structure
Guided journey
Conversion
CTA & form
Qualified lead
Inbound contact
From your website to the systems that support your business
We create structured websites that can evolve with your business and connect, when needed, with your booking tools, forms, automations and other digital systems.
Each digital structure is built to:
- Strengthen organic visibility (SEO) on Google
- Convert visitors into qualified leads
- Guide users with clear CTAs and forms
- Integrate booking flows (if needed)
- Optimize mobile experience and local SEO
- Integrate with your existing tools and systems
We work on projects involving:
- Strategic digital presence (Foundation)
- Structured acquisition ecosystem (Growth)
- Digital architecture for businesses in Lausanne
- Supporting businesses across Switzerland
- Strategic redesign of existing digital presences
See where your digital presence can be strengthened — in just a few minutes.
Get Your Free Digital Growth AssessmentDigital Solution Demonstrations
Explore three examples created by Allycias Digital Studio to demonstrate how a website can address the practical needs of different service businesses — from attracting clients and facilitating bookings to presenting services clearly and simplifying everyday processes.
These are demonstration projects created by Allycias Digital Studio, not commissioned client projects.
Online bookingResponsive designConversion journey
View demonstrationDemonstration — Fitness Coach
An example of a digital journey designed to present services clearly, facilitate bookings and turn interested visitors into qualified enquiries.
FITNESS & COACHING
- Booking
- Lead generation
- Local SEO
Immersive galleryAppointment bookingSocial integration
View demonstrationDemonstration — Beauty Salon
An example of a website designed to showcase services, present pricing clearly and make appointment booking easier.
BEAUTY & WELLNESS
- Service presentation
- Booking
- Customer journey
Quote requestsBefore / AfterService areas
View demonstrationDemonstration — Renovation Business
An example of a website designed to showcase expertise, present completed work and make it easier for potential clients to request a quote.
RENOVATION & SERVICES
- Quote requests
- Local visibility
- Project showcase
Your business has its own needs
These demonstrations show what is possible. Your solution will be designed around your business, your customers and your priorities.
Discuss my projectA Thoughtful Approach
Not a Generic Service
Every project follows a structured framework designed around how people make decisions.
Direct, structured communication
Guided, structured adjustments
Clarity-driven architecture
Support after delivery
About
The strategist behind the studio
I'm Alice Bourassin, founder of Allycias Digital Studio in Lausanne. I help entrepreneurs, professionals and small businesses create websites and digital solutions that strengthen their online presence and simplify the way they work.
I believe every successful business starts with a strong digital foundation. With a background in Psychology and Communication, I combine strategic thinking, user-focused design and AI-powered technology to create websites, client portals, automated workflows and digital solutions that are intuitive, efficient and built around the people who use them. My goal is to simplify business operations, strengthen your online presence and create digital experiences that inspire trust while helping convert visitors into loyal clients.
Whether you're launching a new business, modernising an existing brand or looking to automate parts of your business, I work closely with you to understand your vision and create solutions tailored to your goals. Every project is designed with professionalism, attention to detail and a genuine commitment to helping your business grow—so you can spend less time managing technology and more time doing what you do best.
- Helping businesses become easier to find.
- Helping businesses convert more visitors.
- Helping businesses work smarter through AI.
- Helping businesses build scalable digital systems.
Every project follows the Allycias Digital Studio methodology — a structured framework that aligns strategy, structure and conversion before any visual decision.
Alice Bourassin
· Founder · Lausanne
The best way to start: a free assessment of your digital presence.
Get Your Free Digital Growth AssessmentHow It Works
For whom
Ideal for
Entrepreneurs and professionals launching or repositioning their business.
Small businesses ready to structure a real digital presence, beyond a basic showcase site.
Consultants, coaches and experts who want to inspire trust from the first click.
Established brands looking to modernise their image and automate parts of their operations.
Leaders who prefer a strategic, tailored approach over a generic template.
Two solutions depending on your needs
Whether you need a professional website to present your business or a more complete solution connecting your website with your tools and processes, we'll define the solution that best fits your priorities.
Discuss my projectFoundation — Digital Presence
Starting from 1,300 CHF
A professional, structured website designed to clearly present your business, strengthen credibility and make it easier for potential clients to contact you.
Ideal if you need a professional, clear and effective online presence.
Includes
- 3 to 5 professionally designed pages
- Responsive mobile design
- Basic SEO structure and local optimization
- Clear call-to-action sections
- Contact form integration
- Basic service / offer structuring
- Google-friendly page structure
- Lightweight booking integration (if needed)
- Basic performance optimization
Ideal for
- • Independent professionals and small businesses
- • Businesses launching or modernising their website
- • Businesses that mainly need to present their services and generate enquiries
Recommended
Growth — Digital Architecture
Starting from 1,800 CHF
A professional website combined with connected tools and systems to help manage enquiries, bookings and selected business processes more efficiently.
Ideal if your website needs to go beyond presenting your business and actively support how your business operates.
Includes
- 3 to 7 strategically structured pages
- Advanced website structure and clear visitor journey
- Conversion-focused page structure
- Mobile optimization + enhanced SEO foundations
- Integrated contact and lead generation system
- Booking / scheduling system integration
- Structured service and offer positioning
- Trust and proof sections (testimonials, transformations, case examples)
- Connection to your tools (CRM, automations, forms if needed)
- Strategic guidance on digital structure and user journey
Ideal for
- • Growing businesses
- • Businesses regularly managing enquiries or bookings
- • Businesses looking to automate or simplify selected processes
- • Businesses that need their website connected to other tools
Prices shown are starting prices. Final scope is defined according to project requirements. Integrations, automations or advanced features requiring custom development or third-party tools are quoted according to the project.
For clients seeking long-term continuity, structured ongoing refinement and site management support is available.
Frequently Asked Questions
Resources
Digital Systems & AI Resources
Beyond structured websites, we develop practical AI-driven systems and digital tools designed to help entrepreneurs operate with clarity, efficiency, and strategic focus. These resources are built from real implementation — not theory.
Discover the AI FrameworkNext Step
Let's build a digital presence that works for your business.
Simply choose the starting point that best matches your needs.
Free Digital Diagnostic
Ideal if you want to identify improvement opportunities for your site and discover how to strengthen your online visibility.
Start my diagnosticStrategy Consultation
Already have a project in mind? Let's discuss your goals and build a solution tailored to your business.
Discuss my project