AI-powered Digital Strategy
Every recommendation combines website strategy, automation and AI opportunities.
Strategic Positioning Websites & AI Systems
Based in Lausanne · Serving Switzerland and Europe
Strategic website design in Lausanne for businesses and entrepreneurs
We design websites and structured digital systems to attract clients, improve your visibility, and support your growth.
Start with a Free Digital Growth Assessment
Receive a personalised report with practical recommendations to improve your website, visibility and digital growth.
Get Free Assessment →Need Strategic Guidance?
Discuss your goals and receive tailored recommendations for your business.
Book a Consultation →Explore Our Work
See how we've helped businesses build professional websites and smarter digital systems.
View Portfolio →- 2-minute assessment
- Personalised report
- No obligation
- Built for Swiss businesses
- Strategic Websites
- AI Automation
- Digital Systems
- Workflow Optimisation
- Business Growth
- Based in Lausanne
- Switzerland & Europe
- Reply within 24–48h
- Trilingual FR / EN / DE
Why Allycias
Why businesses choose Allycias Digital Studio
Mobile-first Websites
Designed for the way customers actually browse today.
Google-ready Foundation
SEO structure, metadata and performance built from day one.
Personalised Digital Growth Assessment™
Receive tailored recommendations before committing to a project.
Swiss-based
Serving businesses from Lausanne and across Switzerland.
Future-ready
Designed to scale with your business.
Want to know where your business stands?
Take the Digital Growth AssessmentReport preview
See how your business compares
Example scorecard
Illustrative| Dimension | Score |
|---|---|
| First Impression | 72 |
| Google Readiness | 81 |
| AI Readiness | 45 |
| Client Conversion | 58 |
Your business could receive a personalised report like this in just 2 minutes.
Get Your Free Digital Growth AssessmentThe framework
Allycias Digital Growth Assessment™
Every website is evaluated across eight dimensions. You receive a score for each one, plus practical recommendations ranked by impact.
First Impression
Visitors decide whether to stay or leave within seconds.
Client Conversion
Traffic only creates value when it turns into real enquiries.
Mobile Experience
Most of your clients discover your website on a phone.
Local Visibility
Being found in your region determines the quality of enquiries.
Google Readiness
Structure, metadata and performance decide how you rank.
AI Readiness
AI engines and assistants need to understand what you offer.
Operational Efficiency
Automating repetitive tasks frees up billable time.
Growth Potential
Your digital structure should scale as your business grows.
Want to know where your business stands?
Take the Digital Growth AssessmentWhere it breaks
Does this sound familiar?
A website that exists, but doesn't convert.
→ A clear structure that guides every visitor toward action.
Scattered tools that slow you down every day.
→ A seamless digital ecosystem built around how you actually work.
An online presence that doesn't reflect the quality of your work.
→ A professional, coherent image that inspires trust from the first glance.
Why Your Website Isn't Generating Results
Many businesses have a website, but their website lacks a clear structure, a defined conversion process, and proper search engine visibility, which limits lead generation and growth.
Digital architecture
From search engine to qualified lead
SEO Visibility
Google search
First impression
Clear homepage
Structure
Guided journey
Conversion
CTA & form
Qualified lead
Inbound contact
SEO Visibility
Google search
First impression
Clear homepage
Structure
Guided journey
Conversion
CTA & form
Qualified lead
Inbound contact
Digital architecture for businesses in Switzerland (Lausanne)
We design clear, conversion-focused digital structures for service-based businesses in Switzerland — built for clarity, conversion, and long-term growth.
Each digital structure is built to:
- Strengthen organic visibility (SEO) on Google
- Convert visitors into qualified leads
- Guide users with clear CTAs and forms
- Integrate booking flows (if needed)
- Optimize mobile experience and local SEO
- Integrate with your existing tools and systems
We work on projects involving:
- Strategic digital presence (Foundation)
- Structured acquisition ecosystem (Growth)
- Digital architecture for businesses in Lausanne
- Supporting businesses across Switzerland
- Strategic redesign of existing digital presences
See where your digital presence can be strengthened — in just a few minutes.
Get Your Free Digital Growth AssessmentExamples of website structures designed for businesses in Switzerland
Each demonstration illustrates a structured digital architecture designed to improve visibility, conversion, and systems organization.
Three structured digital environments illustrating how messaging hierarchy, user flow, and strategic positioning adapt across service-based businesses.
Online bookingResponsive designOptimized conversion
Open ProjectFitness Website — Lausanne
Structured booking flow, clear offer positioning, measurable results, and trust-building social proof.
Structure optimized for conversion and booking.
- Booking system
- Lead generation
- SEO improvement
Immersive galleryAppointment bookingSocial integration
Open ProjectBeauty Website — Geneva
Elegant portfolio structure, service clarity, pricing transparency, and frictionless appointment flow.
Clear customer journey and integrated services.
- Website redesign
- Booking system
- Workflow optimisation
Quote requestsBefore / AfterService areas
Open ProjectLocal Business — Switzerland
Service area authority, before/after credibility, structured quote requests, and trust architecture.
Organized services and optimized local visibility.
- Lead generation
- Local visibility
- AI automation
Client case studies will be published as structured implementations are completed.
Want to see our work?
Explore Our PortfolioTestimonials
What clients say
Our website needed a full refresh. The result is clear, structured and true to our positioning — clients finally take us seriously from the first visit.
Camille Berger
Director · Consulting firm
Adding an online booking system transformed our day-to-day. Appointments now happen on their own, without email back-and-forth, and the client experience feels far smoother.
Julien Moreau
Founder · Wellness studio
For Allycias Care Services, I needed a digital presence that matched the care I offer to families at home. The structure delivered inspires trust and reflects precisely the quality of the support we provide.
Alice Bourassin
Founder · Allycias Care Services
Need personalised advice?
Book a Strategy ConsultationA Thoughtful Approach
Not a Generic Service
Every project follows a structured framework designed around how people make decisions.
Direct, structured communication
Guided, structured adjustments
Clarity-driven architecture
Support after delivery
About
The strategist behind the studio
I'm Alice Bourassin, founder of Allycias Digital Studio in Lausanne. I help entrepreneurs, professionals and small organizations structure their digital presence — websites, workflows and tools — for clearer operations and better decisions.
I'm Alice Bourassin, founder of Allycias Digital Studio, where I help entrepreneurs, professionals and small businesses transform their ideas into modern websites and intelligent digital systems that not only look professional but also support the way they work, grow and serve their clients.
I believe every successful business starts with a strong digital foundation. With a background in Psychology and Communication, I combine strategic thinking, user-focused design and AI-powered technology to create websites, client portals, automated workflows and digital solutions that are intuitive, efficient and built around the people who use them. My goal is to simplify business operations, strengthen your online presence and create digital experiences that inspire trust while helping convert visitors into loyal clients.
Whether you're launching a new business, modernising an existing brand or looking to automate parts of your business, I work closely with you to understand your vision and create solutions tailored to your goals. Every project is designed with professionalism, attention to detail and a genuine commitment to helping your business grow—so you can spend less time managing technology and more time doing what you do best.
- Helping businesses become easier to find.
- Helping businesses convert more visitors.
- Helping businesses work smarter through AI.
- Helping businesses build scalable digital systems.
Every project follows the Allycias Digital Studio methodology — a structured framework that aligns strategy, structure and conversion before any visual decision.
Alice Bourassin
· Founder · Lausanne
The best way to start: a free assessment of your digital presence.
Get Your Free Digital Growth AssessmentHow It Works
For whom
Ideal for
Entrepreneurs and professionals launching or repositioning their business.
Small businesses ready to structure a real digital presence, beyond a basic showcase site.
Consultants, coaches and experts who want to inspire trust from the first click.
Established brands looking to modernise their image and automate parts of their operations.
Leaders who prefer a strategic, tailored approach over a generic template.
Two Levels of Digital Architecture
Every collaboration begins with a focused strategy consultation to define scope, priorities, and direction. From there, a clearly structured proposal is provided — aligned with your objectives and long-term positioning.
Start a ProjectFoundation — Digital Presence
Starting from 1,300 CHF
A professional, structured online presence. Designed to establish clear visibility and credible positioning for service-based businesses.
Designed for businesses needing a professional and streamlined online presence.
Includes
- 3 to 5 professionally designed pages
- Responsive mobile design
- Basic SEO structure and local optimization
- Clear call-to-action sections
- Contact form integration
- Basic service / offer structuring
- Google-friendly page structure
- Lightweight booking integration (if needed)
- Basic performance optimization
Ideal for
- • Local businesses
- • Independent professionals
- • Businesses launching their online presence
Recommended
Growth — Digital Architecture
Starting from 1,800 CHF
A structured client acquisition ecosystem. Designed to turn visibility into conversion and build a scalable digital architecture.
Recommended for businesses seeking a more structured and scalable digital foundation.
Includes
- 3 to 7 strategically structured pages
- Advanced website architecture and user flow
- Conversion-focused page structure
- Mobile optimization + enhanced SEO foundations
- Integrated contact and lead generation system
- Booking / scheduling system integration
- Structured service and offer positioning
- Trust and proof sections (testimonials, transformations, case examples)
- Workflow and system integration (CRM, automations, forms if needed)
- Strategic guidance on digital structure and user journey
Ideal for
- • Growing businesses
- • Coaches and consultants
- • Fitness / beauty / service businesses
- • Businesses wanting a scalable digital foundation
For clients seeking long-term continuity, structured ongoing refinement and site management support is available.
Frequently Asked Questions
Resources
Digital Systems & AI Resources
Beyond structured websites, we develop practical AI-driven systems and digital tools designed to help entrepreneurs operate with clarity, efficiency, and strategic focus. These resources are built from real implementation — not theory.
Discover the AI FrameworkNext Step
Let's build a digital presence that works for your business.
Simply choose the starting point that best matches your needs.
Free Digital Diagnostic
Ideal if you want to identify improvement opportunities for your site and discover how to strengthen your online visibility.
Start my diagnosticStrategy Consultation
Already have a project in mind? Let's discuss your goals and build a solution tailored to your business.
Book a consultation